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9 Uppsatser om Medhćrs- och mothćrsstrategi - Sida 1 av 1

FĂ„gel fisk eller mittemellan?

The project is a thesis which intends to strengthen the form language and increase the user friendliness of an International Moth. This is a single handed dinghy with only one sail. It sails on two hydrofoils and receives a very high speed compared to its size, and are therefore often referred to as ?the Formula One on water ?. The result is a new concept where the aerodynamic forces have been used to stabilize the boat and relieve the hydrofoils.

Odour-mediated behaviour in codling moth, Cydia pomonella : do fermentation odours affect the attraction and oviposition behaviour in codling moth?

The codling moth, Cydia pomonella is a common pest in apple orchards and can be found worldwide. Feeding by codling moth larvae can cause a substantial decrease in apple yield. Control methods comprise for example the use of pesticides, viruses and pheromones. As a sustainable control method, pheromones have been successfully applied to disrupt moth mating behaviour. Other behaviours like foraging, search for mating sites or host finding could be potential targets for additional odour-mediated behavioural manipulation but need further investigations of the underlying odour stimuli and behavioural plasticity. Many insects are attracted to the smell of fermenting fruit and associated microorganisms.

Apparently obscure

Through wing pattern, posture and movement, a harmless moth of the family Brenthia imitates an eight-eyed jumping spider. When an octopus of the species Thaumoctopus mimicus sense danger it can alter its appearance to that of a venomous sea snake. They are both drawing attention to themselves. Nevertheless, and because of this, they are protected. The mechanism is called mimicry.

SÄ lÄngt inuti, nÀst intill borta

Through wing pattern, posture and movement, a harmless moth of the family Brenthia imitates an eight-eyed jumping spider. When an octopus of the species Thaumoctopus mimicus sense danger it can alter its appearance to that of a venomous sea snake. They are both drawing attention to themselves. Nevertheless, and because of this, they are protected. The mechanism is called mimicry.

PRODUKTINKONGRUENS: Vad som hÀnder nÀr en produkt i en produktkategori med negativ klang ges ett positivt attribut

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

En massa jord. Ett gestaltningsförslag av en temporÀr plats i Helsingborg

TemporÀra/tillfÀlliga platser eller aktiviteteranvÀnds idag som ett verktyg i ett flertal störrestadsbyggnadsprojekt. Idén Àr att dessa skaparliv och rörelse i stadsbyggnadsomrÄden somÀnnu inte blivit en del av stadens nÀtverk ochplatser. I Helsingborg planeras ett större stadsbyggnadsprojektvid namn H+. ProjektomrÄdetÀr belÀget i södra centrala Helsingborg, pÄ markmed bÄde verksam och nedlagd industri - ochhamnverksamhet. Projektet startade med tÀvlingenImagine Helsingborg 2008.

Varfo?r finns det sa? lite svensk ekologisk frukt? : probleminventering av den svenska ekologiska fruktbranschen

Out of totally 1862 hectares of the Swedish fruitacerage, only 142 hectares are cultivated according to the EU-standards for organic farming. Only 73 hectares are connected to the Swedish control organisation KRAV. Therefore only fruit from this acreage can be sold as organic. The aim of the study was to further investigate the organic fruit production regarding cultivation, market and firm strategy. Through interviews with 36 fruitproducers the situation for organic fruit and the companies were examined.

Kastanjemalen Cameraria ohridella : livscykel och utbredning i Sverige 2006

Cameraria ohridella, the chest-nut leaf miner, is a new pest in Sweden. These moths make leaf mines on chest-nut trees, preferably on Aesculus hippocastanum, which results in brown blotches on the foliage and early loss of leaves. Since the first observation in Macedonia in 1985 it has spread rapidly through Europe. The moth arrived in Sweden in 2003 when it was observed in Malmö and surrounding areas. In this paper a literature study describes the morphology and life cycle of the chest-nut leaf miner. Further more a test with pheromone traps examining the number of generations in Sweden is shown.

Differences in host plant preferences and olfactory physiology between populations of the moth Spodoptera littoralis established in Egypt and Benin

This study was made to compare and distinguish any differences in olfactory recognition and host plant adaptation between two strains of cotton leaf worm, Spodoptera littoralis. The populations used were established in Egypt and Benin, Africa. The documentation consisted of information about (1) each of the strains development through the larval stage up to pupation on diets of cotton, clover and cowpea. (2) Their oviposition preferences as adults between cotton, clover, cowpea, maize and cabbage. (3) Electroantennographic recordings to quantify any possible responses to plant volatiles. Throughout the diet experiments the larvae from the Benin strain showed significantly a better development between artificial, clover, cowpea and cotton respectively, while the Egypt strain had significance between artificial, cotton and cowpea/clover as diet. Also noted was how the strains substantial development of weight differentiated if fed the cotton diet, followed by the cowpea diet showing that the Benin strain would develop a higher body mass on a cotton diet as well as on a cowpea diet. This trend was however switched once the pupal stage was reached, where the Egyptian strain contained a significantly greater body mass than the Benin strain on the artificial and the Benin strain a greater on cowpea, which suggests that in the end, the Benin strain develops significantly better on cowpea while the Egypt strain develops better on an artificial diet. During the oviposition experiment that both stains showed a clear difference in hierarchy of host plants considered suitable for oviposition, where the Egyptian strain is significantly more attracted to clover than the Benin strain. Also showed with electroantennographic recordings and significant values was the higher sensitivity the Egypt strain had towards (E)2-hexenal, (E/Z)-b-ocimene, (Z)-3-hexenyl acetate, Nonanal, (-)-linalool and ?-myrcene when compared to the responses from the Benin strain..